Edward Marshall Boehm Essay

Edward Marshall Boehm is a farmer, veterinarian and nature lover living near New York. He is in the art porcelain business. His product is well-known of its quality and uniqueness. The Boehms wanted to position the company for the long run. Their goals for the company were â€Å"to make the world aware of Mr. Boehm’s artistic talent, to help world wildlife causes by creating appreciation and protection for threatened species, and to build a continuing business that could make them comfortably wealthy, perhaps millionaires. There are two main issues facing by the company. First, the process of making these porcelain products is complicated and required detailed technical skills; the company does not have enough skilled staffs and producing power to meet the demand from the market. Second, the company lacks of enough distribution channels to raise awareness of its brand and the uniqueness of its products. The contribution of the case to strategic management is that Edward Marshall Boehm wants to set a detailed demographic where everyone in the world would be able to see. In order for him to show off his demographic he has to go through special procedures in order to do so. There are levels to managing his creations how he wants to sell them and who how he want to sell them to. In strategic management you must know your target market and area. You must also know that it takes certain levels of skilled workers in order to compete with major competition. Recommendations for solving the problem of the company can be to try to reduce costs by using other materials at a lower cost or developing a faster production process. Due the fact that the most competitive advantage of the company is the uniqueness and high quality of the product, the company should preserve its quality instead of using cheaper materials or faster production time that may violate the value of its products. First, the company should hire more staffs and train them to produce the products in order to increase production of lower priced products. Meanwhile, it should find more distributors to raise awareness of the company with larger markets.